4 Easy Ways to Manage Your Google Business Page

Google is one of the most popular tools customers use to search for businesses, and updating your Google My Business page should be a vital part of your content marketing strategy. A Google My Business (GMB) Page makes it easier for new customers to find you on the most popular search engine and in Google Maps. The more detailed and up-to-date your profile is, the more trust you build with new customers.

Here are a few tips to keep your GMB Page relevant and engaging:

Keep your contact and business information current. This may seem like a no-brainer, but customers need easy access to your contact information. Whether they're checking out your website or looking up your hours of operation, having all this information at their fingertips will build trust in new customers and give them a sense of ease.

Verify your business. Taking the steps to verify your business gives you control over the information that Google shares as well as responding to customer reviews (see below.)  More importantly, it will pull up your business in Google Maps when users do keyword searches.

Update your pictures! They are some of the first things customers see when they search for your business, and you want to make a great first impression. Users are more likely to request directions and click on your website with clear when there are clear and up-to-date photos. Keep your profile updated with pictures of new merchandise, menu items, physical improvements, displays, and menu items. Show them how they can expect a great experience. 

Respond to customer reviews (even the negative ones!) Replying briefly and courteously builds trust and shows customers that you care about their feedback. If you receive a negative review, then don't get defensive or lash out. Seek to understand what happened, show compassion, and reassure them that you appreciate the feedback.

Note: Google Ads are simple and cost-effective ways for businesses to improve their exposure, stand out in local searches, and target their ideal customers. By combining a strong business profile with Google ads, your business will stand out in local searches.

A fresh and current GMB page is the first step toward attracting new customers and building trust. All you need is 15-20 minutes to build your GMB page and attract new customers!

Photo by henry perks on Unsplash.